Paranormal Niches Keywords Analysis

eBook Keyword Analysis: Paranormal Niches

Keywords are fast becoming the most important weapon in a publishers arsenal, and as long as books are being primarily discovered by keywords typed into a website’s search bar, keywords will continue to be of the utmost importance. Keywords aren’t just essential for discoverability, they’re also one of the few aspects of discoverability that are secret. Your fully optimized title, subtitle, and description are great – until your competitor sees your book ranking high, and simply copies whatever secret sauce you worked out. Keywords are more personal, so it’s not really an option to ignore them. If you are a publisher that deals with dozens of different book niches (such as myself) keeping on top of each particular niche’s keywords can be a headache and a half. This page and all the other keyword analysis pages we do are to save you time, and improve the quality of your keywords.  This general “get up to speed” analysis should be paired with viewing the live up to date keyword information available for free in our keyword research center.

Paranormal keywords tend to be more character-centric than most, as the type of paranormal novel you’ve written usually has more to do with the paranormal character. Any decent paranormal keyword set will pair up character keywords with setting and type keywords. I think you should try to spread the character keywords out throughout your keyword strings, instead of stuffing them together. For example:

18th century werewolf dark thriller, wolf shifter enemies to lovers, etc

Is going to get much better results than

werewolf wolf shifter hybrid part animal, 18th century dark thriller enemies to lovers

This is because you’re blending the generic keywords into the unique combinations that differentiate your novel from every other, which allows your book to show up in the search feed of the person searching for your novel. Higher relevancy means more sales, which means your book will rank even higher in the future.

Paranormal categories are often the realm of the mega-author, with some paranormal novels getting stunning success. Don’t try to show up in the results of people searching for popular paranormal series or authors – if they are searching for one of the popular authors, they are going to buy one of their books, not yours. Trying to get more views by doing that, like many new publishers do, will result in a lot of views but no buys, which means Amazon will severely reduce your ranking because the algorithms reward relevancy which is rated by how many people buy your book after it shows up in a particular search.

With paranormal keywords, if your keywords aren’t already full it might make sense to throw in some of the other terms used in place of paranormal, such as extraterrestrial, mystic, occult, supernatural, otherworldly, mythological, you get the idea.

Paranormal is a wide branch and sweeps up all sorts of sub-niches, including ones that theoretically would be considered science fiction such as aliens. This is because those niches often tend to really bend the limits of physics, making them somewhat “magical.” It’s important you understand exactly the way the market will classify your book, because keep in mind, nobody buying your book has read it yet! So if the cover and title imply science fiction, even if it’s really paranormal, you either need to go back and make a new cover and title or put it in science fiction. Paranormal is one of the worst genres in terms of people mislabeling their book – make sure it’s really paranormal, and if it is, classify it correctly according to the only visible indicators your customer has (cover, title, and description) and don’t assume the reader magically knows that it’s a book containing all the themes you wrote into the story. Now that, would be paranormal.


Category Keywords

To categorize your book into a sub-category on Amazon, choose your main category, then include the relevant keywords into your keyword sections. Individual keywords can be put anywhere, multiple word category keywords must be alone in their keyword box.

Children’s Mystery & Thrillers/Fantasy & Supernatural = fantasy, paranormal, magic

Erotica/Paranormal = paranormal

Mystery, Thriller & Suspense/Suspense/Paranormal/Genera = paranormal

Mystery, Thriller & Suspense/Suspense/Paranormal/Psychics = psychic, telepathy

Mystery, Thriller & Suspense/Suspense/Paranormal/Vampires = vampire

Mystery, Thriller & Suspense/Suspense/Paranormal/Werewolves & Shifters = werewolf, shapeshifter

Romance/Paranormal/Angels = angel

Romance/Paranormal/Demons & Devils = devil, demon

Romance/Paranormal/Ghosts = ghost, spirit

Romance/Paranormal/Psychics = psychic, telepathy

Romance/Paranormal/Vampires = vampire

Romance/Paranormal/Werewolves & Shifters = werewolf, shapeshifter

Romance/Paranormal/Witches & Wizards = witch, wizard, warlock, druid, shaman

Teen & Young Adult Mystery/Fantasy & Supernatural = fantasy, paranormal, magic

Teen & Young Adult Romance/Fantasy & Paranormal = fantasy, paranormal, magic

UK Specific

Mystery, Thriller & Suspense/Suspense/Paranormal/General = paranormal

Mystery, Thriller & Suspense/Suspense/Paranormal/Psychics = psychic, telepathy

Mystery, Thriller & Suspense/Suspense/Paranormal/Vampires = vampire

Mystery, Thriller & Suspense/Suspense/Paranormal/Werewolves & Shifters = werewolf, shapeshifter

Literature & Fiction/Erotica/Paranormal = paranormal

Romance/Paranormal/AngelsangelRomance/Paranormal/Demons & Devils = devil, demon

Romance/Paranormal/Ghosts = ghost, spirit

Romance/Paranormal/Psychics = psychic, telepathy

Romance/Paranormal/Vampires = vampire

Romance/Paranormal/Werewolves & Shifters = werewolf, shapeshifter

Romance/Paranormal/Witches & Wizards = witch, wizard, warlock, druid, shaman

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