eBook Keywords Analysis: Cooking Books
Keywords are fast becoming the most important weapon in a publishers arsenal, and as long as books are being primarily discovered by keywords typed into a website’s search bar, keywords will continue to be of the utmost importance. Keywords aren’t just essential for discoverability, they’re also one of the few aspects of discoverability that are secret. Your fully optimized title, subtitle, and description are great – until your competitor sees your book ranking high, and simply copies whatever secret sauce you worked out. Keywords are more personal, so it’s not really an option to ignore them. If you are a publisher that deals with dozens of different book niches (such as myself) keeping on top of each particular niche’s keywords can be a headache and a half. This page and all the other keyword analysis pages we do are to save you time, and improve the quality of your keywords. This general “get up to speed” analysis should be paired with viewing the live up to date keyword information available for free in our keyword research center.
Cookbooks are still amazingly popular, considering the plethora of online recipes available at the click of a button (and thousands of existing cookbooks), but like any category people crave novelty and they don’t want to be using the same recipes their grandma used, after all nobody can cook them like her anyway!
You have your work cut out for you, standing out in this category. Luckily, with good keywords you’ll be more than able to rise above the rest to show up in those results.
Consider these five categories when you are thinking up keywords, try to identify at least words from each category that really identifies your book.
Materials: Think about what you’re using to cook in your cookbook. What was the most predominant tools used? Did you make a lot of single pan dishes? That’s a relevant keywords. What about a slow cooker, or a steamer? Any predominantly featured tool should get a mention here, as many people get a new cast iron pan or a new slow cooker and decide to search for a cookbook to match their new purchase. 🙂
Location: What type of food is this, and where are you located? Does your ethnicity, location, etc inspire or shape the food you cook? Consider putting that in as a keyword.
Time/Version: It might be a good idea to include the current year you’re releasing, to show that your book is new and because people often search for this years cookbooks. “New” is not allowed by Amazon guidelines, but “2020” is, as an example. This is especially true if your cookbook is about modern cuisine. Amazon’s algorithm and all the other major book sellers algorithms reward your book with visibility based on what % of people buy your book when clicking on it for a search time, so make sure to switch out the 2020 keyword once 2020 is over.
Customer: Who is the person you imagine buying your cook book? Visualize this individual, and put him in your keywords. Cookbooks are often bought as gifts by family and friends for others, which explains why searches like “cook books for college students” are so common! Include the type of person you imagine would want your book, to take advantage of these types of customer orientated searches in addition to all the other book orientated searches.
I hope this helps get your imagination flowering! Here’s some category keywords, don’t forget to include every single relevant one as it’s an entirely new category on Amazon you will show up in. Those top 100 lists are free visibility!
To categorize your book into a sub-category on Amazon, choose your main category, then include the relevant keywords into your keyword sections. Individual keywords can be put anywhere, multiple word category keywords must be alone in their keyword box.
Cooking does not have it’s own main category. However, there are keywords for other sections that might be relevant to a Computer/Technology book. To categorize your book into a sub-category on Amazon, choose your main category, then include the relevant keywords into your keyword sections. Individual keywords can be put anywhere, multiple word category keywords must be alone in their keyword box.
Health, Fitness & Dieting/Diets & Weight Loss/Diets/Atkins Diet = atkins diet
Health, Fitness & Dieting/Diets & Weight Loss/Diets/Blood Type Diets = blood type diets
Health, Fitness & Dieting/Diets & Weight Loss/Diets/Gluten Free = gluten free
Health, Fitness & Dieting/Diets & Weight Loss/Diets/Hypnosis for Diets = hypnosis diet
Health, Fitness & Dieting/Diets & Weight Loss/Diets/Low Carb = low-carbohydrate diet
Health, Fitness & Dieting/Diets & Weight Loss/Diets/Paleo = paleo
Health, Fitness & Dieting/Diets & Weight Loss/Diets/South Beach Diet = south beach diet
Health, Fitness & Dieting/Diets & Weight Loss/Diets/Vegan = vegan
Health, Fitness & Dieting/Diets & Weight Loss/Diets/Vegetarian = vegetarian
Health, Fitness & Dieting/Diets & Weight Loss/Diets/Weight Watchers = weight watchers
Health, Fitness & Dieting/Diets & Weight Loss/Diets/Wheat Free = wheat free
Health, Fitness & Dieting/Diets & Weight Loss/Special Conditions/Food Allergies = food allergies
Health, Fitness & Dieting/Diets & Weight Loss/Special Conditions/Low Cholesterol = low cholesterol
Health, Fitness & Dieting/Nutrition/Antioxidants & Phytochemicals = antioxidants, phytochemicals
Health, Fitness & Dieting/Nutrition/Antioxidants & Phytochemicals/Antioxidants = antioxidants
Health, Fitness & Dieting/Nutrition/Antioxidants & Phytochemicals/Phytochemicals = phytochemicals
Health, Fitness & Dieting/Nutrition/Caffeine = caffeine
Health, Fitness & Dieting/Nutrition/Cancer Prevention = cancer prevention diet
Health, Fitness & Dieting/Nutrition/Fiber = fiber
Health, Fitness & Dieting/Nutrition/Food Additives = food additives
Health, Fitness & Dieting/Nutrition/Food Allergies = food allergies,nambudripad
Health, Fitness & Dieting/Nutrition/Genetically Engineered Food = genetically engineered food